META BUSINESS & SOCIAL MEDIA COURSE
Development of the visual communication and promotional materials for an in-person course focused on Meta Business and social media growth strategies. My contribution focused on graphic design, copywriting, and motion design.
Design and copywriting
MAGAZINE COVER: GEN Z
A social media launch campaign for the new LOOK Magazine cover, created to introduce the publication to a younger, Gen Z audience. The creative direction explored the generation’s evolving relationship with fashion, identity, digital culture, and self-expression, translating these insights into a contemporary and highly visual social media language. The campaign centered around three young female personalities from Guatemala’s high society, positioning them as representations of a new generation of women redefining what it means to be young, influential, and aspirational today.
Design and copywriting
BOOK CLUB
A complete visual and digital experience designed for a book club community, covering both the member-facing experience and the internal organization of the club. The project included the social media design and content direction, creating a cohesive visual identity for the club’s digital presence; custom packaging for books purchased through the club, designed to turn each delivery into a thoughtful unboxing experience; and the development of an internal Notion-based organizational system to manage members, subscriptions, book orders, and club logistics.
Design, logistics and copywriting
